The Most Important Conversation Freelancers Skip — And Why It Cost Me a $2,200 Project
A misaligned brief cost more than time — it cost trust. Short alignment conversations prevent this.
Story:
I lost a $2,200 project because the client wanted something else than I understood. After that, I built a 7-question alignment script that ensures both sides share the same outcome. It takes five minutes but saves weeks.
3 core alignment moves
- Confirm the outcome in one sentence
- List deliverables and formats
- Set a review window and acceptance criteria