When does ghosting usually start?

Ghosting often starts during onboarding when expectations, timelines or payments remain vague.

What are early onboarding nudges?

Small tasks that require client action: a 2-minute form, a short approval, or a deposit—these actions create commitment.

How do I make clients feel accountable?

Use milestone gating, clear timelines, and short decision windows to create accountability without pressure.

Why Clients REALLY Ghost — And How to Stop It Before It Starts

Ghosting is predictable. Here are the early signals and the onboarding nudges that keep clients engaged.

Insight: Ghosting often begins with small behaviors: slow approvals, vague answers, or hesitation around deposits. Spot these early and apply onboarding nudges — short tasks and clear immediate choices — to keep momentum.

Early warning checklist

Delays in answering specific approval questions
Resistance to deposit or milestone payments
Requests to move communication off-platform (WhatsApp, DMs)

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